This course will review an approach to developing strategic plans for not for profit organizations. Each student will be asked to draft a plan for an organization of their own choosing; it may be an existing organization or one they would like to create. In the first week of the course, classes will focus on a planning framework including developing a mission statement, evaluating the environment, auditing the organization’s strengths and weaknesses, developing strategies and creating an implementation and financial plan. In the second week, students will present the plans they have developed. These plans will focus on program planning, marketing, fundraising and board development.
Faculty: Michael Kaiser, Founder and Chairman of the DeVos Institute of Arts Management (University of Maryland); President Emeritus of the John F. Kennedy Center for the Performing Arts